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Chomsky: Top 10 media manipulaties

De prominente filosoof, activist en professor heeft een lijst samengesteld van de 10 meest succesvolle strategieën gebruikt door de media voor manipulatie.

Noam Chomsky, the distinguished American philosopher, political activist and professor emeritus of linguistics at the Massachusetts Institute of Technology (MIT), has compiled a list of the ten most powerful and efficacious strategies used by “masters of the world” to establish a manipulation of the population through the media.

The strategies are so well-elaborated that even the countries with the best educational systems, succumb to the power and terror of those mafias. Many things are reported in the news but few are explained.


The journalistic tendency to balance stories with two opposing views leads to a tendency to ‘build stories around a confrontation between protagonists and antagonists’ (Ricci 1993: 95). Issues such as garbage and sewage sludge only get coverage, despite their importance, when there is a fight over the siting of a landfill or incinerator and the coverage is then on the ‘anger and anguish of affected citizens, or the conflicting claims of corporate spokesmen, government regulators and environmental activists’ rather than the issues and technical background to them (Gersh 1992: 16).

The job of media is not to inform, but to misinform: Divert public attention from important issues and changes decided by the political and economic elites, by the technique of flood or continuous flood of distractions and insignificant information.

Journalists who have access to highly placed government and corporate sources have to keep them on their side by not reporting anything adverse about them or their organizations. Otherwise they risk losing them as sources of information. In return for this loyalty, their sources occasionally give them good stories, leaks and access to special interviews. Unofficial information, or leaks, give the impression of investigative journalism, but are often strategic manoeuvres on the part of those with position or power (Ricci 1993: 99). ‘It is a bitter irony of source journalism … that the most esteemed journalists are precisely the most servile. For it is by making themselves useful to the powerful that they gain access to the “best” sources’ (quoted in Lee and Solomon 1990: 18).

THE TEN STRATEGIES

1. The strategy of distraction
The primary element of social control is the strategy of distraction which is to divert public attention from important issues and changes determined by the political and economic elites, by the technique of flood or flooding continuous distractions and insignificant information.

Distraction strategy is also essential to prevent the public interest in the essential knowledge in the area of the science, economics, psychology, neurobiology and cybernetics.

“Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals” (quote from text Silent Weapons for Quiet Wars).

2. Create problems, then offer solutions

This method is also called “problem -reaction- solution.”

It creates a problem, a “situation” referred to cause some reaction in the audience, so this is the principal of the steps that you want to accept.

For example: let it unfold and intensify urban violence, or arrange for bloody attacks in order that the public is the applicant’s security laws and policies to the detriment of freedom.

Or create an economic crisis to accept as a necessary evil retreat of social rights and the dismantling of public services.


3. The gradual strategy

Acceptance to an unacceptable degree, just apply it gradually, dropper, for consecutive years.

That is how they radically new socioeconomic conditions (neoliberalism) were imposed during the 1980s and 1990s:

• the minimal state
• privatization
• precariousness
• flexibility
• massive unemployment
• wages
• do not guarantee a decent income,

…so many changes that have brought about a revolution if they had been applied once.

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Wij Blijven Hier werd in 2005 opgericht, omdat ze vonden dat ze er nog niet waren. Inmiddels zijn ze 3000 bijdragen rijker, die vrijwillig door beginnende én gearriveerde verhalenvertellers worden geschreven. Verschillend van columns, persoonlijke ervaringen tot verborgen nieuwsfeitjes. Ze kijken op hun eigen manier tegen de wereld aan, en vertellen zélf het verhaal. Wie zijn ze? Kijk om u heen. Want ze zijn hier. Zij Blijven Hier!